Join IDC’s industry analyst, Karsten Weide, Vice President, Media & Entertainment as he breaks down the key findings from a recent survey of senior advertisers across the US, UK and Germany, that gauged perspectives around mobile measurement, privacy regulations and compliance with those regulations.
AppsFlyer’s top leaders in all three markets surveyed will discuss insights on:
•Sixty-six percent of advertisers reported they use measurement routinely, another 28% are experimenting with it, 5% are considering adoption.
•Top privacy compliance concerns: Across the three countries, the top concerns were:
-Privacy protection and compliance (81%)
-Physical and environmental data security (80%)
-Compliance with privacy protection laws and regulations (79%)
•If a company was fined, the toughest punishment was given to U.S. companies: an average of 4.4% of total annual revenue, roughly twice as high as companies in the UK (2.3%) and Germany (1.7%).